Brand identity

An identity your business can own.

Gondo Creative Studios is a brand identity studio in Harare, Zimbabwe, working online with clients anywhere: brand strategy and DNA, a strategic identity system, a comprehensive identity manual, treatment guides and the rollout artwork that carries one identity across your materials. A brand is an asset you own, not a look you rent.

The work

Give your business a clear identity and practical guidance for using it consistently.

Marks, wordmarks, emblems and the systems around them, for corporates, professionals, individuals and families with a story worth carrying. Every frame is labelled: a piece made for a client, a self-initiated showcase, or our own.

A red geometric emblem above a silver wordmark on dark greenOur work
Logo design for a consultancy.
A foil-embossed line logo of a fuel nozzle and fields on greenOur work
Logo design for a biofuel producer.
A totem emblem drawn as a crestOur work
Heritage totem emblem.
A logo presentation on a square boardOur work
Logo design.
A gold buffalo emblem over a seated figure in a dark studyOur work
Emblem and wordmark for a heritage brand.
A black monogram on a white sheet beside drawing instrumentsOur work
Monogram for a members club.
A solar company logo presentationOur work
Logo design for a solar company.
A baboon emblem on olive apparel and trainersOur work
Totem brand identity across apparel.
A burger bar identity across a cup, wrapper, phone and box in orange and tealCapability showcase
A self-initiated brand visual identity for a burger bar, made to show what we can do.
Capability showcase
A self-initiated news brand identity in motion, made to show what we can do.
A white monogram on a green and black gradientCapability showcase
A self-initiated fitness brand mark, made to show what we can do.
A premium door brand identity boardCapability showcase
A self-initiated premium brand identity, made to show what we can do.

What you receive

From the foundation to the artwork on your materials.

  1. 01

    Brand strategy and DNA

    A clear foundation: who the brand is, what it sells and never sells, its voice, its palette and type, and the rules for applying them. We write it first and check the later work against it.

  2. 02

    The identity system and its manual

    An identity people can recognise and use consistently: the mark, the type, the colour, the layout rules, and either usage guidance embedded in the presentation or a comprehensive manual as its own document.

  3. 03

    Treatment guides and rollout artwork

    Practical guidance for applying the identity, and the collateral that carries it: stationery, company profiles, proposals and presentations, reports, templates and static promotional design.

Personal and heritage identity

An identity rooted in your own story.

Family emblems, totem marks and personal identities, built from the story and the symbols you supply. We never invent ancestry, cultural authority or personal traits; the meaning is yours and the craft is ours.

  • Diagnosis first. A brand, digital or social audit before commissioning, when the question is where to start.
  • Design files are ours. Printing, manufacturing and installation stay with your suppliers unless we scope them together.
  • Scope in writing. Versioned deliverables, exclusions and approval bound to the actual version. Corrections of our own defects are free.
Discuss your identity

Start here

Tell us what you need to achieve.

Share your goal, who the work needs to reach, the materials you already have and any real constraints. We reply from the studio with a clear next step.

Sent to the studio from this page; if that fails, your own mail app opens, addressed to [email protected]. We answer from the same address.